After 4 days in the running, Jilla has headed into the long Pongal holiday period on the back of a really solid weekend. The opening has been fantastic to say the least, thanks to the star power, the big banner involved and of course the role played by Vijay fans in generating such feverish hype and frenzy in the online space.
When we take into account, the collections from all around India, Jilla has reportedly grossed a total in the range of 34 to 35 crores at the end of 4 days. We have assimilated this information from various reliable trade sources.
The performance has been extra-ordinary in Kerala, where Jilla generated the biggest ever opening for any film in the state.
In Tamil Nadu, the film is holding on well all over the state, with good reviews from Vijay fans and family audiences. In circuits such as Madurai and Tirunelveli, Jilla is doing particularly well and the collections are expected to remain steady all through the coming weekend.
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